SULAM TEJA & SULAM MELOR COLLECTION PHOTOSHOOT DIRECTION
Conceived and directed the hijab campaign shoot, collaborating with photographers and videographers.
The photoshoot for the Sulam Delima & Sulam Teja Collection aims to capture the essence of festive elegance through the intricate embroidery of these exquisite hijabs. The choice of a classic heritage house as the backdrop adds a timeless and cultural dimension to the visuals, enhancing the festive vibe. This shoot poses a unique challenge as it involves showcasing over 20 colours of hijabs while emphasizing the detailed embroidery.
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SULAM TEJA COTTON VOILE SQUARE
A modern with ornate style of 'Sulam Goyang' embroidery giving you more traditional look. Sulam Teja basic square scarf features a classic touch of scallop embroidery designed in sandwich cutting style. Look elegant & effortless with our lightweight Japanese cotton voile material. You would be surprise on how easy you can shape this hijab! Sulam Teja requires a very minimum ironing and it is a basic square scarf with dimension of 114 cm x 114 cm. Curated in 14 colours to fit your colour theme this festive season! Look beautiful and refined with Sulam Teja Cotton Voile - adding sophistication and elegance to your whole look.
SULAM MELOR SCARF
An exclusive & evergreen collection of 'Sulam Goyang' embroidery curated specifically for our sulam lovers. Sulam Melor features a classic touch of scallop embroidery in "U" shape on the edge of the scarf and one side with minimal baby seam. You can style it two way when you wear it! Opt to look luxe, lavish & effortless with our premium crinkled satin material. Feel the shiny fabric on your hand and you will experience a soft & cooling texture fabric. Sulam Melor requires a very minimum ironing and it gives you an elegant drape with the length of 200cm x 70cm. You are able to choose from the selection of 14 colours to fit your outfit! Giving you that “wow” factor to your overall look - making it the best pick for special occasions such as weddings or even your day-to-day wear.
SULAM TEJA & MELOR VIDEOS
Produced, directed, and edited the video for this collection
